IIM Calcutta Hosting Annual International Business Festival 'Intaglio'

IIM Calcutta Hosting Annual International Business Festival 'Intaglio'
Highlights of Intaglio Day 2

Ad-dict - Advertising and Marketing

Ad-dict attempted to ignite participants' hidden talent, unleash their potential and help their imagination run riot. Creativity, reasoning abilities and a passion for advertising are the only basic equipments. What is the message? How will you make it reach your audience? And most importantly, who is your audience? These were some of the challenges being posed to participants at this event, which was sponsored by Nokia.

What strikes you first when someone mentions cell phones? NOKIA, of course, is a household brand whose phenomenal growth has been a case study in itself. What does it take to market such a world-class product? How does Nokia go about capturing both market share and mind share? How different is it from Marketing soaps?

That was precisely what Nokia Workshop dealt with. Phones with cutting edge technology are their forte and they have adopted an aggressive marketing strategy to break away from the mould of being known as a tech company. The session was taken by Vivek Shah (Product Marketing Manager) and Saurabh Prasad (Channel Development Specialist) from NOKIA. It was an interactive session full of insights into the challenges faced by Nokia and presented a macro view of this FMCD (Fast Mover Consumer Durable) Giant.

Talk by McKinsey Director Mr. Leo Puri

Continuing discussions on India's growth story and devising strategies for Transforming Potential to Performance, Intaglio 2007's theme, it was the turn of Leo Puri, Director, McKinsey & Co., to enthrall students from leading B-schools in the Reverberations Series of lectures Saturday morning. Puri talked about the evolution of India's economy in the recent past and the opportunities and threats it faces.

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Contributed by -
Vishal Krishnan,
Class of 2007,
IIM Calcutta.

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