Opportunity for India’s Best Brains to Meet Indra Nooyi, Chairman & CEO, PepsiCo

Opportunity for India’s Best Brains to Meet Indra Nooyi, Chairman & CEO, PepsiCo
Case Study Competition: "Taste the Success - Become Indra’s Advisors"
Registration & Submission of Reports: January 15-31, 2008

PepsiCo, the world’s largest selling Food and Beverage Company, announced its unique initiative "Taste the Success - Become Indra’s Advisors" challenge for the management students in India. Under the challenge, PepsiCo India has invited business

strategies, for unlocking the latent demand for beverages in India, from the leading management schools.

The winners will get an opportunity to present and discuss their case study with Indra Nooyi, Chairman & CEO, PepsiCo in New York. If the business strategy is found feasible, students may get an opportunity to engage as advisors on an ongoing basis with PepsiCo business to operationalize their ideas. The first runners up will get a cash award of INR 1,00,000/-, while the second runners up will get a cash award of INR 50,000/-. The top 6 finalist teams will get a chance to appear for a pre-placement interview (PPI).

These strategies will be adjudged by a distinguished jury comprising of esteemed industry leaders and academicians along with PepsiCo officials.

Talking about the initiative, Mr. Pavan Bhatia, Executive Director-HR, PepsiCo India, said, "It is extremely exciting for us to introduce this initiative for the most talented brains in India. While it provides the management students a chance to challenge themselves with a real-time situation, it provides PepsiCo an opportunity to engage with some of the finest brains to arrive at an innovative solution. The contest also provides a platform to deserving students to be part of PepsiCo’s journey where they get to bring their creative ideas to life." He further added, "India has a huge talent pool. PepsiCo is looking at further engaging and leveraging the Indian talent pool for India and its other markets."

Commenting on the need for such initiatives by a corporate, Dr. Amit Kapoor, Honorary Chairman, Institute for Competitiveness India & Professor of Business Strategy, MDI, said, "Such initiatives help to bridge the gap in the learning process of the management students, providing them a chance to engage, share and learn directly from the top management of global companies and think through a real-life project."

The management institutes participating in the challenge will be the 5 Indian Institute of Management (Ahmedabad, Bangalore, Kolkata, Lucknow and Indore), Management Development Institute (MDI), Faculty of Management Studies (FMS), Xavier Labour Relations Institute (XLRI), Symbiosis Institute of Business Management (SIBM), Jamnalal Bajaj Institute of Management Studies (JBIMS). All full-time MBA students in these B-schools are eligible to participate in the contest.

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