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Marketing Management | Impact of Celebrity Endorsements on Overall Brand

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Impact of Celebrity Endorsements on Overall Brand
Searching for the Right Match

- by Mala Tandon & Sudeep Mehrotra *

Previous

Page - 9

1. Amitabh Bachchan : CEI = 55

Creator/Innovator 2 Caregiver 8 Jester 3
Magician 6 Hero 8 Ordinary Guy 1
Lover 5 Innocent 3 Sage 8
Outlaw 1 Explorer 2 Ruler 8

2. Shah Rukh Khan : CEI = 54

Creator/Innovator 3 Caregiver 4 Jester 6
Magician 3 Hero 8 Ordinary Guy 1
Lover 9 Innocent 3 Sage 3
Outlaw 1 Explorer 6 Ruler 7

3. Sachin Tendulkar: CEI = 53

Creator/Innovator 8 Caregiver 2 Jester 2
Magician 9 Hero 8 Ordinary Guy 1
Lover 1 Innocent 1 Sage 3
Outlaw 1 Explorer 8 Ruler 9

Next


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* Contributed by -
Mala Tandon,
Branch Sales Manager, ICICI Bank,
Sudeep Mehrotra,
IIM Lucknow.


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