Using E-Commerce to Fuel Rural Growth in India

- by Meenal Nigam & Vivek Patni *

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Information Village Research Project has established a hub-and-spoke model of data-cum-voice communication in a group of 10 villages in Pondicherry in South India. The village centers can communicate with each other as well as to the Internet. The hub provides connectivity to the Internet, and the staff there creates locally useful content. Such communication is particularly important to make announcements regarding disasters like Tsunami and epidemics.

Rural Tourism

Rural tourism can be promoted by electronic means. Villages of India, rich in culture and diversity, offer a new potential market for tourism industry. However, information about villages and tourism packages must be available online. They provide opportunity for increased trade and creation of a new industry altogether.

Figure: Possibility of Rural Tourism

Conclusion

The paper demonstrates the potential of e-commerce for rural development. E-commerce can show that poor are bankable, and offer a good opportunity for business. E-commerce can help in all the aspects of development from dairy, banks, agriculture, education, medical, insurance, art and culture, entrepreneurship, women empowerment and rural tourism, making it a 'balanced development' approach towards fulfilling the India's dream of prosperous nation by 2020. Success stories like e-choupal of ITC reinforce this fact. E-commerce is the way to rural development and prosperity.

Concluded.

* Contributed by -
Meenal Nigam & Vivek Patni,
NITIE, Mumbai.

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