Businesses in rural areas (e.g., agriculture)

Employment generated

Services

I will start with why E-commerce is the needed to drive rural growth. Then, I will go into the details of the above benefits and in the process take up relevant cases as and when needed. At the end of it, I would give my recommendations.

Why E-commerce?

Internet is fast becoming the way of life. With the mantra of "anywhere/anytime" and convergence of mobility and intelligence e-commerce happens to be the thing which can provide all this. Moreover, four things are needed to drive rural growth

i) Vision / Policy
ii) Technology
iii) Awareness
iv) Services

From the above four, policy is something which is needed to be formed by the government and some immediate steps need to be taken in that direction, while the other three are something which can be provided by e-commerce.

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* Contributed by: -
Nishant Waghela,
Alumni of IIM Ahmedabad,
Working at SBI, Mumbai.