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Technology Management | "Using E-Commerce to Fuel Rural Growth in India"

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Using E-Commerce to Fuel Rural Growth in India

- by Nishant Waghela *

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E-commerce is the technology of the present. It can provide services which is beneficial to both rural community and corporate world. Moreover, it used in a right way, it can also be used to create awareness and teaching people as illustrated in case of ITC’s e-choupal below. It is used to make farmers improve the quality of their yield, with better technique and give them more power.

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* Contributed by: -
Nishant Waghela,
Alumni of IIM Ahmedabad,
Working at SBI, Mumbai.

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