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Technology Management | "Using E-Commerce to Fuel Rural Growth in India"

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Using E-Commerce to Fuel Rural Growth in India

- by Shruti Rustagi *

Previous

Page - 11

A typical Shakti entrepreneur conducts a steady business which gives her an income in excess of Rs. 1000 per month on a sustainable basis. In addition to money, there is a marked change in the woman's status within the household, with a much greater say in decision-making.
This results in better health and hygiene, education of the children, especially the girl child, and an overall betterment in living standards. HLL envisions the creation of 25,000 Shakti Entrepreneurs covering 100,000 villages, and touching the lives of 100 million rural people by the year 2005.

Government Initiatives

Tarahaat
http://www.tarahaat.com/

TARAhaat.com aims to connect the rural Indian to the rest of the world. Using computers, telephone lines, satellites and Internet, TARAhaat is designed to be simple enough for the rural populace to use. For a few rupees, one can use TARAdhaba to find out the crop prices at a faraway mandi or find a bridegroom for one‘s daughter. The information and services have been separated into "Channels" and "Services". The available Channels include Entertainment, Health, Livelihood, Schemes, Law, Governance, Water, Events, Agriculture and TARAGyan. The Services offered are TARAmandi, TARAdak, Astrology, Classifieds, Discussions, Resume, Matrimonial, Opportunity, Weather and Web Pages.

Gyandoot
http://www.gyandoot.nic.in/

Gyandoot is an intranet in Dhar district connecting rural cyber cafes catering to the everyday needs of the masses. Information offered by the site includes: -

Next


* Contributed by: -
Shruti Rustagi,
Indian Institute of Management, Lucknow.


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