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Technology Management | "Using E-Commerce to Fuel Rural Growth in India"

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Using E-Commerce to Fuel Rural Growth in India

- by Shruti Rustagi *

Previous

Page - 16

Development Context Area Initiatives Benefits
Political e-Governance Initiatives
  • TaraHaat
  • GyanDoot
  • Bhoomi
    		•
  • Public Grievances Redressal
  • Facilitate issuing of driving license & income certificate
    • Economic Agriculture Employment
  • e-Choupal
  • Project Shakti
  • Lason Village BPO
  • Micro Credit
  • PEOPLink
  • MSSRF
    		•
  • Generating employment
  • Self sufficiency
  • Easy access to credit
  • Facilitating rural entrepreneurship
  • Easy information access on Cropping Pattern, Modern Techniques of cultivation / Farming, Information on Market and Market Prices
  • Land Records
    • Social Education Health Households
  • Medical Initiative
  • Gyandoot
  • Project Shakti
    		•
  • Easily accessible Healthcare
  • Awareness about health and hygiene
  • Improved human and social capital
  • E-Education
  • Women Empowerment
    • Technological Computing Telephony
  • e-Choupal
  • Rural ATMs
  • Manufacturing Low-cost Hardware
  • Developing customized Software
    		•
  • Access to Internet kiosks
  • Access to micro credit
  • Easy access to information
  • Easy to Use systems
  • Increase in computer literacy
  • Would aid in distance education

    • Table 3: Benefits Provided by e-Commerce Initiatives in the PEST Framework

    Next

    * Contributed by: -
    Shruti Rustagi,
    Indian Institute of Management, Lucknow.

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