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Technology Management | "Using E-Commerce to Fuel Rural Growth in India"

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Using E-Commerce to Fuel Rural Growth in India

- by Shruti Rustagi *

Previous

Page - 5

  • Finance

  • Training, Information & Support

  • Logistics (includes buying, selling and delivery of goods)

  • Sharing of Risks

    Looking at the holistic picture that includes rural households and the rural enterprise, analysis can be done with the help of the earlier PEST framework based on the various benefits and the areas they're benefiting.

    Development Context Area Benefits
    Political e-Governance Initiatives
  • Information on government schemes
  • Cross Check on the efficiency of government initiatives
    • Economic Agriculture Employment
  • Rainfall (Forecasting)
  • Cropping Pattern
  • Modern Techniques of Cultivation / Farming
  • Irrigation (Sources)
  • Information on Market and Market Prices
  • Land Records
    • Social Education
  • Distance Education / Learning
  • Information on Schools & Virtual Schooling
    • Health
  • Accessible, affodable healthcare
    • Technological Computing
  • Computer kiosks for both information and learning purposes
    • Telephony
  • Mobile telephony and connectivity at affordable prices

    • Table 2: Benefits Provided by e-Commerce in the PEST Framework of Development Context

    Such initiatives concerning property, health, government schemes and others have been discussed in a later section dedicated to initiatives.

    Next

    * Contributed by: -
    Shruti Rustagi,
    Indian Institute of Management, Lucknow.

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