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Technology Management | "Using E-Commerce to Fuel Rural Growth in India"

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Using E-Commerce to Fuel Rural Growth in India

- by Shruti Rustagi *

Previous

Page - 4

Rural Growth Indicators

The growth indicators for the rural areas could be categorized using the PEST Analysis. (Refer Appendix I)

Development Context Indicators
Political
  • More transparency in the disbursement of funds
  • More Government involvement & schemes
    • Economic
  • Rural infrastructure and amenities
  • Rural electrification
  • Rural water supply
  • Rural roads
  • Rural per capita income
  • Rural income as % of GDP
    • Social
  • Basic improvement in living standards
  • Health facilities
  • Human development indicators
  • Literacy rate
  • Birth rate
  • Population growth rate
    • Technological
  • Penetration of computers
  • Increase in Teledensity

    • Table 1: Rural Growth Indicators in the PEST Framework of Development Context

    Role of e-Commerce in Enabling Rural Growth

    Four important components are needed for Rural Micro Enterprises to flourish: -

    Next

    * Contributed by: -
    Shruti Rustagi,
    Indian Institute of Management, Lucknow.

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