Delphique '09 at MDI, Gurgaon Talks About Resurgence of Industries in the Backdrop of Global Meltdown

Delphique '09 at MDI, Gurgaon Talks About Resurgence of Industries in the Backdrop of Global Meltdown

The panel provided an in-depth insight into various facets of the theme with a focus on the integrated role of the HR. Mr. Busrai set the ball rolling by questioning the premature "Celebrations" that have begun for the upturn which has not yet arrived and emphasized on the need of HR to be a 'business partner' rather than a 'support function'.

Mr. Yagnik pointed out that high potential talent of the organizations is set to become more demanding in terms of learning opportunities in the times to come. Mr. Bhatnagar added a new dimension to the discussion by highlighting the emerging nebulous boundaries between HR and Line manager functions and urged HR managers to understand business and markets in addition to their core functions. Mr. Oscar Demello, further elaborated that the upturn would see the amalgamation of best practices of professionally managed and family owned businesses. The panelists saw several opportunities of learning for both HR managers and employees in the times of upturn and they strongly reiterated that the talent needs to 'give more with less'.

Youth Drifting Away from Traditional Media: How should FMCG Companies Respond?

The marketing research panel, in association with Pepsi Co, focussed on the transformative effect that new age social media vehicles are having on the younger consumers and the strategy that consumer marketers should adopt to capitalise on the same. The panel was replete with eminent personalities from the world of marketing and advertising with the likes of Mr. Gaurav Mishra, CEO of 2020 Social, Mr. Sumit Pillai, Brand Planning Director at Lowe Lintas and Mr. Tarun Bhagat, Marketing Manager at Pepsi Co presiding over the panel. Dr. Kanwal Kapil, Associate Professor, MDI Gurgaon, facilitated the discussion.

The research findings were presented to the panel by the student research team which depicted the adoption and usage patterns of various media vehicles by young consumers of the country. These research observations were taken to the next level by the intense panel discussion that followed. The panel dissected the various forms of social media and elucidated their relative importance to the marketing activities. Mr. Tarun Bhagat elucidated the fact that traditional media still retain their stronghold on marketing but the growing strength of social media could be used to effectively build brand evangelists who can multiply the brand loyalty. Mr. Sumit Pillai put forth several successful examples of marketing campaigns that effectively employed social media vehicles to engage with its audience at higher levels. Mr. Gaurav Mishra reiterated that internet is really small in India but promised a greater role for the media channel in the coming future for consumer marketing. Prof. Kanwal Kapil concluded the discussion by suggesting that social media vehicles should be used to play their limited but definite role in marketing ventures and should be evolved as and when the penetration gains in prominence amongst consumers.

Contributed by -
Piyush Jain,
Corporate Communications Cell,
MDI, Gurgaon.

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