3-Phased Mega Event Held at TAPMI, Manipal

3-Phased Mega Event Held at TAPMI, Manipal
Post-event Press-release

The very name of the product, instantly, reminds one of the famous ad campaigns by the brand - "Yes Sir!!!"

Ms. Simeron started her presentation with the historical perspective of the brand and how she was posed with one of the biggest challenges in her life.

In 2002, she was asked to turn around the brand whose revenues had reached a plateau. She started with looking at the product itself first and then moved on to the positioning of the market. Also, with the help of her Research and Development team, she managed to bring down the cost of the product drastically. She also realized the need to bring back the customer to the point of purchase - which can interestingly be seen as the revival of the "World of Titan" showrooms, in its jazzy avatar! One had moved on from a "world of steel" to "how many do you have?" - The shift in the target segment, to the people who have more purchasing power, helped Titan reposition the brand itself.

A very strong insight came from her during the Question-Answer session, which probably was one of the reasons why she was chosen as the co-winner with Dr. Sunder. Her comment to the remark as to why do Fast Track watches look more western than Indian was, "Youth across the world now look the same!"

It is important to mention here the contribution of other participants at the closely held contest. Mr. Tuhin Banerjee presented his contribution to ING Vysya Life Insurance Company. He was instrumental in introducing the "Sales Help Desk" in 2005 at the Corporate Office level in the organization. In his own unique way, Tuhin enumerated in brief, the steps taken by his team to conceptualize the Help-Desks functioning and how they met with the challenges of incorporating technology amd advisor support in the same. The success of his model can be seen now at ING Vysya Life, where they have taken the model forward from where he left almost a year back, in the form of decentralized operations and better knowledge management.

Besides them, there were other representatives from Radio One, Ms. Ritu Srivastava, Mr. Vishwanath from Irevna Research, and Mr. Arun Prabhu from InTouch Analytics, talking about their achievements in their own fields.

Ms. Ritu Srivastava, currently working in the capacity of programming director in Radio Today, Delhi, was an enigmatic and enthusiastic participant for Tattva 2006. Ms Ritu worked in developing a concept and a team for Client Servicing at Radio Today which helped the company to get bigger clients and service them better.

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Contributed by -
Abhishek Sinha,
T. A. Pai Management Institute,
Manipal, Karnataka.

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