The highlight of Marketing arena was the improved package by all the top marketing companies. This increase was due to increased competition from the I-banks and to ward off the threat of dotcoms, which had left these firms in short of people at middle and lower management levels. As a result, the number of offers was higher than the usual by these heavyweights. HLL and P&G dominated marketing, which are traditional Day 1 companies at any campus. Package improved from traditional Rs 3 Lakhs per annum to Rs. 5+ Lakhs for HLL and P&G. Others also increased the package like Heinz, Asian Paints. Around 20-30% of the batch opted for marketing career on an average across campuses. Apart from IIMs, where students had high percentage into Consultancy, other B-schools had marketing percentage on higher side, on 25%, since percentage of students going into Consultancy was less, and marketing companies recruit heavily from these campuses.

At IIMs, marketing companies, lined onward Day 2, were unable to recruit any student, as placements were over by then. At IIMs, traditional giants like HLL and P&G won coveted Day 1 morning slot as usual. And they recruited a couple of students more than they usually do. But earlier, they used to get a look at students ranked 20-30 at IIMs. This year, they got to take a shot at students ranked 50+. And this trend will continue. Highlight, along with salary hikes, was the arrival of Swatch, Swiss watchmaker, at IIMA with all time high marketing package of Rs. 8.5 Lakhs. Other favourites were SKB, Heinz, Cadbury's.

Bounty hunters

At SP Jain, Colgate led with 4 offers along with HLL, P&G, Dabur, Britannia, Godrej Soaps, Marico with on average two offers each. International Best Foods was there. At MDI, Dabur led with 3 offers accepted along with Asian Paints (3 accepted offers). IMT, a traditional marketing bastion, saw Whirlpool, Dabur, UB group, Pidilite, Godrej & Boyce, Williamson Manor group, J.L Morrison, etc., in action. At IIML, HLL (7 offers accepted), Asian Paints (6 offers accepted), BPL (5 offers accepted), P&G (4 offers accepted) led the marketing companies. At IIMC and IIMA, HLL and P&G led the field along with Heinz. At IIMA, HLL and Heinz made 5 offers each, whereas Swatch and SKB made one offer each. At IIMB, Heinz led with 5 offers, BPL (4 offers) along with Pepsi, Coke and Nestle (2 offers each). SKB made fabulous 11 offers at XLRI, highest by any marketing company at any B-school at Placement 2000. Other stars were HLL (6 offers), Marico and ICI (5 offers each).

At IIM Indore, traditional favorites Asian Paints and Godrej Soaps were the top marketing companies. At FMS, another top marketing college, HLL led with 5 offers, Pepsi and BPL (4 offers each) along with Gillette, Britannia, Dabur, Nestle, Colgate and Coke. Similarly at Bajaj, HLL, International Best Foods, P&G, Britannia, Gillette were there alongwith CPIL and SKB.

Institutes	FMCG/Advt/Sales
IIMA(	20
IIMB	19.6
IIMC	14
IIML	29
XLRI	29
SPJIMS	9
JBIMS	26
FMS	39
MDI	30
NMIMS	20

Note: All the above figuers are in %.

CoolAvenues.com Team

Placements 2001

Read complete story of Placement 2001 as it happened along with analysis and comparison across the B-Schools and segment-wise analysis.

Placements 2002

Read complete story of Placement 200 as2 it happened along with analysis and comparison across the B-Schools and segment-wise analysis.

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