The McKenna Group is a global strategy consulting firm that combines a strong understanding of technology and fast-moving markets to create strategies that help companies lead and succeed in existing and emerging markets.

Based in Silicon Valley, and with offices worldwide, the firm works with new and established companies creating technologies that are changing markets, as well as non-technology companies that are deeply impacted by those changes. The McKenna Group has a 30-year history of applying bold and creative approaches and generating break-through recommendations that help clients achieve and defend market leadership. The McKenna Group has served hundreds of companies around the world including British Telecom, Computer Associates, Dell, E.piphany, Global Crossing, IBM, L'Oréal, Marriott, NTT, PaineWebber, Sphera, Sony and US Airways.

The McKenna Group's consultant base consists of outstanding people from some of the best campuses in the world. McKenna strategy consultants for the high-tech industry, appeared at IIMA campus in 2000 and is making second appearance at IIMA this year.

CoolAvenues.com Team

Placements 2000

Read complete story of Placement 2000 as it happened along with analysis and comparison across the B-Schools and segment-wise analysis.

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