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Index

Executive Summary
Abbreviations
1. Logic Model adopting LFA Framework
2. Venture Overview: the morphing of Rural India beyond Agriculture
    2.1. About the organization
    2.2. Mission Statement
    2.3. Vision
    2.4. Marketing Objectives
    2.5. Financial Objectives
    2.6. Structure of Proposed Model
    2.7. General Assumptions: basic tenet underlying the model
    2.8. Technology used
    2.9. Ownership pattern in all models
    2.10. Partners
3. Safe Drinking Water Scenario
    3.1. Background
    3.2. Global drinking water Scenario
    3.3. Some important water facts in nutshell
4. Market Analysis and Marketing Strategy
    4.1. Drinking water market prospects
    4.2. Opportunities
    4.3. Market Players
5. Products/Services offered by Sweet India
6. Financials of Sweet India
    6.1. Highlight
    6.2. Physical performance
    6.3. Benefits to partners in 5 years
    6.4. Cash flow if land and building cost is not borne by Paani Samiti (only water selling)
    6.5. Payback period (PBP)
    6.6. Assumptions
7. Socio-economic Impact Analysis
8. Management and Organization
    8.1. Initial
    8.2. After 2 years
    8.3. After 3-4 years
    8.4 Mentors
9. Operations of the Plant
10. Performance Benchmarks
11. SWOT analysis
12. Risk Assessment and Contingency Plans
    12.1. Low Demand
    12.2. Monitoring
    12.3. Inadequate Electricity Supply
    12.4. Government schemes
    12.5. NGOs working on grants
References
Appendices

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* Contributed by: -
Amit Goel has done B. Tech. in Computer Science Engineering from Technological Institute of Textile & Sciences (TIT&S) Haryana. Worked as Software Engineer – Technology at HCL Technologies Ltd, New Delhi. Presently he is doing Post Graduate Diploma in Rural Management from the Institute of Rural Management Anand (IRMA), Gujarat.
Mohit Goel has completed his Bachelor of Engineering (Computer Science) from Netaji Subhas Institute of Technology, Delhi University & is currently working as QA Lead at Mtree Software Limited.