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2.2 Mission Statement

The mission of the company is to "provide safe drinking water to the people in the rural areas". Main aim is to treat the water polluted by fluorides and making the water safe to drink. Focus is on finding out the technologies which are cost effective and suitable in a particular area and implementing it.

2.3 Vision

"Developing an inexpensive and efficient water purification system according to World Health Organizational standards for the people of rural India".

2.4 Marketing Objectives

2.5 Financial Objectives

2.6 Structure of Proposed Model

The structure of the proposed model has been prepared keeping four things into consideration. They are reliability, financial sustainability, environmental sustainability and affordability. Here, these terms mean to say;

Reliability:
It refers to the permanence of water supply to the villagers throughout the year against nominal charges. To make sure the permanence of water supply all the concerned partners in this initiative will sign a memorandum of understanding (MoU) mentioning role of all the partners.

Financial Sustainability:
It refers to the recovery of operation and maintenance as well as capital costs from user charges. Apart from it, some profit to all equity partners will be highly appreciated.

Environmental Sustainability:
It refers to proper recharge of aquifers and reservoirs and safe removal of wastewater from the immediate environment. In this model, the liability to provide raw water lies with Paani Samiti of the village. They with the help of PHED (Public Health and Education Department) will allocate raw water source/sources for the plant which, in general conception, will be same source/sources which is/are currently used by villagers.

Affordability:
It is measured by comparing combined cost of primary and substitute water supply of treated water with the cost of public services that meet good quality standards and for which user charges cover the full (O&M and capital) costs. In this regard, it would be proper to say that villagers are provided with either bore wells or supply water through pipes in few cases or they use rain water. Raw water in either of the cases does not meet quality standards in most of the occasions. The proposed structure will, anyway, provide treated and pure water as per quality standards in nominal price to the users.

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* Contributed by: -
Amit Goel has done B. Tech. in Computer Science Engineering from Technological Institute of Textile & Sciences (TIT&S) Haryana. Worked as Software Engineer – Technology at HCL Technologies Ltd, New Delhi. Presently he is doing Post Graduate Diploma in Rural Management from the Institute of Rural Management Anand (IRMA), Gujarat.
Mohit Goel has completed his Bachelor of Engineering (Computer Science) from Netaji Subhas Institute of Technology, Delhi University & is currently working as QA Lead at Mtree Software Limited.