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Conclusion and Recommendations: In spite of lower demand for safe drinking water in rural areas currently, the market is expected to grow very rapidly. Regions like Rajasthan, Gujarat, Punjab, Haryana, and Andhra Pradesh where water quality is very poor for drinking purpose especially in rural areas are expected to be major thrust for investment. The Sweet India can venture into increasing rural market through its enterprise model but adding business like water pouch packing for selling that to nearest town areas along with rural water treatment plants can give robustness to the model.

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* Contributed by: -
Amit Goel has done B. Tech. in Computer Science Engineering from Technological Institute of Textile & Sciences (TIT&S) Haryana. Worked as Software Engineer – Technology at HCL Technologies Ltd, New Delhi. Presently he is doing Post Graduate Diploma in Rural Management from the Institute of Rural Management Anand (IRMA), Gujarat.
Mohit Goel has completed his Bachelor of Engineering (Computer Science) from Netaji Subhas Institute of Technology, Delhi University & is currently working as QA Lead at Mtree Software Limited.