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8.4 Mentors

Mr. Aditya Kumar Shukla (IRMA) provided us lot of material regarding the water purifier industry and the major players in the market. He was also of immense help in providing us great insights regarding the rural market.

Mr. Kushankur (IRMA) greatly helped us in writing our report and expressing our thoughts in a much better way. He with his immense experience made us understand the needs and wants of the rural people.

9. Operations of the Plant

One operator would be deployed in the plant that will run the operation in day time. Time for opening and closing of the plant will depend upon time of electricity supply in the village, capacity utilization and convenience of the users which will finally be decided by the Water Venture Sweet India in consultation with paani samitii. Water tape will be installed in the plant site with water meter from where villagers themselves will fill-up their water cans. These water cans will be purchased by Water Venture Sweet India from the market and will be given to the villagers in the same price. Proper cleaning of water cans will be responsibility of users only but once in a fortnight, plant will provide them chlorine water to clean water cans. Users will be issued water coupons as a right to take water from plant by Gram Panchayat every month against payment of user charges which will finally be deposited by Gram Panchayat in the bank account of plant. Operator will maintain register for daily users coming for filling-up water cans and will also pass entry in their water coupons.

Two operators would be deployed in the plant to look after the operation in case pouch packing work is also undertaken in the proposed structure. One will look after operation of water treatment plant and other will work for pouch packing as well as he will test at least 1 sample of water pouch in testing lab established in the plant itself every-day. One manager will be deployed who will look after sales and marketing operation of packaged water. He will deal with contractor for transportation of pouch water and distributor. His job will involve taking order from distributor every-day, execute it, collect payment, maintain the account and deposit money in the bank.

On the management front the organization will mainly adopt the three fronts of verticals that is one for operations and maintenance jobs of the plant, another for the mobilising of the resources and funds at cheap levels from the community and the last one for undertaking the mobilizing tasks of community etc.

10. Performance Benchmarks

The proposed structure in this partnership model provides chance to earn benefit in some way or other to each and every partners. First of all, the SI is floating WVSI for water sector to add another portfolio in its wing and looking to enter rural water market which is supposed to have great potential and likely to give good economic and social return on investment. This new initiative may help understanding the fundamentals of rural market for SI which is suppose to enter in different sectors like health, education, etc. by using the water structure as a common community centre.

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* Contributed by: -
Amit Goel has done B. Tech. in Computer Science Engineering from Technological Institute of Textile & Sciences (TIT&S) Haryana. Worked as Software Engineer – Technology at HCL Technologies Ltd, New Delhi. Presently he is doing Post Graduate Diploma in Rural Management from the Institute of Rural Management Anand (IRMA), Gujarat.
Mohit Goel has completed his Bachelor of Engineering (Computer Science) from Netaji Subhas Institute of Technology, Delhi University & is currently working as QA Lead at Mtree Software Limited.