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The local employment generation which can prevent the migration of at least 3 people which will now be employed in our plant itself where the one person operate and ensure sales for four hours in morning

while the another will do so for four hours in the evening also the village health promoter which will act as a media of direct awareness building and generating concern in the minds of the community. And 75 out of 100 children below 5 years of age needlessly die early because of the water they consume. It is this shame - and the fact that not only us but 73 per cent Indians feel it deeply as well - that triggered the birth of the safe drinking water initiative.

But it has been proven that providing purified drinking water at affordable rates cannot, on its own result in a reduction in exposure to environmental risks that lead to waterborne diseases. To make this happen we have taken on the mission to facilitate the following:

Health and Hygiene education:
We work through intensive campaigns on health and personal hygiene to educate rural communities on the need to store water carefully, adopt hygienic sanitation practices and avoid contaminating water resources. This in turn helps to influence conventional rural mindsets to adopt safe water and creates demand from villages / panchayats to implement the Safe Drinking Water programme for their villages.

Technology transfer:
We constantly network and explore partnerships that facilitate the transfer of cutting edge, competitive, affordable technology that can address various challenges across the country in making water potable.

Raise funds:
Enable global citizens, corporate, philanthropists and others to join hands with the Panchayats, adopt villages, and become partners by contributing resources so every habitation in India is equipped with its own Community Safe Drinking Water programme. Reduction of diseases caused by chemical and pathogen contamination, better health conditions and general well-being have been some of the observations from families using this water.

Could this project be the answer to providing safe drinking water to all in the country?

Most likely, because it integrates the 'Bottom of the Pyramid (BOP)³' principles and includes dissemination of appropriate information to the rural communities and prospective beneficiaries on the need to adopt safe water and hygienic sanitation practices. The Project has the potential to become the Single Largest Non-Government Water Initiative.

8. Management and Organization

The size of the business is small and it intends to cater only to Andhra Pradesh for its initial years of operation.

3 Contextualized under the purview of rural India, concepts adopted from Prahlad, C.K. (2005), The Fortune at the Bottom of Pyramid

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* Contributed by: -
Amit Goel has done B. Tech. in Computer Science Engineering from Technological Institute of Textile & Sciences (TIT&S) Haryana. Worked as Software Engineer – Technology at HCL Technologies Ltd, New Delhi. Presently he is doing Post Graduate Diploma in Rural Management from the Institute of Rural Management Anand (IRMA), Gujarat.
Mohit Goel has completed his Bachelor of Engineering (Computer Science) from Netaji Subhas Institute of Technology, Delhi University & is currently working as QA Lead at Mtree Software Limited.